The Royal Suite by Gucci

The Savoy x Gucci:  Celebrating 100 years
The Savoy’s Royal Suite is transformed by Gucci and Christie’s in the fashion house’s centenary year
Ever since its foundation, Gucci has frequently featured or mentioned the theme of travel, referencing the iconography of luxury hotels and the jet-setters who populated them in the early decades of the 1900s. It was with irony, pride, and self-awareness that the House’s founder, Guccio Gucci, introduced these themes and symbols, after his first-hand experience. Still very young, he was employed at The Savoy as a luggage porter and liftboy, when he gained direct access to the tastes and needs of travelling customers, escorting them from floor to floor. Seeing the luxurious luggage and elegant clothes of guests was a major impetus in his desire to start his own leather goods company, shortly after his return to Italy from London.

One hundred years from that moment, The Savoy and Gucci are pleased to celebrate their shared history in a host of creative ways, from design features to exceptional experiences for guests and clients.

The relationship between the two was first under the spotlight upon the reveal of Gucci’s Aria Collection in April 2021, privately screened locally at The Savoy. The Collection and its presentation included numerous nods to the hotel and its role in shaping Gucci’s mythology. Now, the partnership’s next iteration is the transformation of The Savoy’s Royal Suite into a reflection of the Gucci world, featuring furniture, furnishings and decorative items from the Gucci Décor collection. In addition, art and antiquities from auctioneers Christie’s have been carefully chosen to complement the aesthetic, which has been conceived to harmonise with the design and heritage of The Savoy. 
Adrien Meyer, Global Head of Private Sales at Christie’s, said: “This is a wonderful opportunity to partner with two iconic luxury brands and bring our Private Sales service to guests of this great London hotel. At Christie’s, the ultimate luxury is to be surrounded by art. Together with Gucci, the Royal Suite at The Savoy will become the most exclusive place to stay in London.”
All of the items in the Royal Suite added by Gucci and Christie’s will be available for purchase; making the Royal Suite an exceptionally exclusive showroom, as well as one of the most luxurious hotel suites in London, with its parade of rooms spanning the entire length of the fifth floor, giving unrivalled views over The Thames.  The Royal Suite offering includes a dedicated butler, use of The Savoy’s Rolls Royce within a three mile radius, return transfers, bespoke in-room amenities and Gucci experiences.
The partnership will also see the two brands reveal further initiatives later in the year. Franck Arnold, Managing Director at The Savoy commented, ‘I’m so delighted that The Savoy is partnering with Gucci in such a creative way in the fashion house’s centenary year.  It’s wonderful to bring alive our shared history to contemporary audiences, and we’re excited to unveil a transformed Royal Suite, as well as providing guests with charming experiences and exceptional service that befit two brands with such global renown.’
Travellers interested in experiencing The Royal Suite by Gucci can visit
call 020 7836 4343 or email:

About The Savoy

The Savoy is the UK’s most historic luxury hotel.  Right on the River Thames, it is perfectly placed at the cultural heart of one of the world’s most exciting cities. 267 rooms and suites are accompanied by some of the most well-known restaurants and bars in London, alongside magnificent and varied meeting and events space.  The Savoy’s legendary service creates wonderful memories to last a lifetime.

You don’t just stay at The Savoy, The Savoy stays with you.


About Fairmont  

Fairmont Hotels & Resorts is where occasions are celebrated and history is made. Landmark hotels with unrivalled presence, authentic experiences and unforgettable moments have attracted visitors to Fairmont and its destinations since 1907. The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs and Fairmont Peace Hotel in Shanghai are but a few of these iconic luxury hotels, forever linked to the special places where they reside. Famous for its engaging service, grand public spaces, locally inspired cuisine and celebrated bars and lounges, Fairmont promises a special brand of thoughtful luxury that will be remembered long after any visit. With a worldwide portfolio of more than 75 hotels, Fairmont also takes great pride in its deep community roots and leadership in sustainability. Fairmont is part of Accor, a world-leading augmented hospitality group offering unique experiences in 5000 hotels and residences across 110 countries. |


About Gucci

Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. As the House marks its 100th Anniversary under the Creative Direction of Alessandro Michele, with Marco Bizzarri as President and Chief Executive, Gucci moves forward into the coming decades with an ongoing commitment to redefining luxury, while celebrating the creativity, innovation and Italian craftsmanship at the core of its values.

Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Maisons in fashion, leather goods, jewelry and watches.

For further information about Gucci visit


About Christie’s Private Sales

Private Sales are an integral and complementary part of Christie’s global business and in 2020 contributed $1.5 billion (£1.2 billion), a record year for the platform at Christie’s and an increase of 84% YoY. Christie’s Private Sales offers a seamless service for buying and selling art outside of the auction calendar. From fine and decorative arts to jewellery and watches, our specialists will use Christie’s global network to help shape your collection, connect you with the right people and broker a sale. In addition, the Private Sales team hold regular curated exhibitions around the world. Christie’s founder James Christie regularly offered Private Sales, most notably the sale in the 18th Century of the magnificent art collection amassed by Great Britain’s first Prime Minister, Sir Robert Walpole to Catherine the Great of Russia which formed the core of Russia’s Hermitage collection.

Private Sales – Our Best Kept Secret….

Contact Us

For further media information, please contact:

Virginia Webb, Director of Marketing Communications, The Savoy
Tel:  07584 217607 / Email:

Imagery of The Royal Suite by Gucci is available on this link: