As The Savoy gears up to celebrate 130-years since opening in August this year, the campaign will showcase the hotel as somewhere people visit to build and maintain new and old friendships and relationships, as well as a place for the creation and the upholding of traditions; where families and friends return decade after decade to celebrate important milestones. On 14th January 2019, The Savoy will launch a new film depicting a poignant story of memories made at hotel commissioned to mark the beginning of The Savoy Stays with You campaign. Viewers will be invited to sign up for a special preview of the film via Facebook Premieres ahead of the film’s public launch.
Celebrating not only the traditional family unit, the campaign aims to transcend generational boundaries and celebrate the relationships between young and old, friends and family. It will showcase the hotel at the heart of the community; an epicentre for innovation which welcomes the creation of a new generation of traditions. For some it’s a place for special occasions, for others it is a regular haunt. Successfully maintaining a first-class level of service, guests return to The Savoy knowing that they will be welcomed by the familiarity of colleagues who consistently deliver an unparalleled passion for excellent service.
Many of the colleagues have grown with both the hotel and its guests, sharing with them the special moments which exude The Savoy’s sentiment of ‘coming home’. The campaign highlights the importance of the hotel team and the value that they add to guest experience. As Head Doorman, Tony Cortegaca, who has been with The Savoy for 35 years comments; “People will sometimes bring me a picture of their child standing beside me at The Savoy years ago and now he’s in front of me all grown up. It’s so special to be a part of people’s history”. As well as more established colleagues, new faces who join the team recognise the importance of staying true to The Savoy’s history whilst striving to be at the forefront of innovation in their field. The American Bar’s Senior Bartender, Pippa Guy, is a recent addition to the team and the first woman in over 100 years to hold this role. She comments, “History will always be part of the American Bar, but we use our menu to keep up with contemporary trends and maintain our reputation as one of the world’s best bars”.
The Savoy houses venues that appeal to a range of audiences. Guests can enjoy drinks at either the Beaufort Bar or American Bar, dining at Kaspar’s, and afternoon tea or live evening entertainment in the Thames Foyer. Each venue weaves its story into the tapestry of the hotel’s rich history, particularly the multi-award-winning American bar, holding the title as the longest surviving cocktail bar in London. Each venue provides the perfect setting for people to relax and feel at home, giving them the rare opportunity to forget about the worries of the outside world and focus on the importance of spending time with loved ones.
Renowned for its deep-rooted history but also recognised for its innovative approach to the luxury hotel experience, the new brand campaign is a platform to showcase The Savoy as an iconic hotel for today’s travellers and experience seekers where memories are made, and guests endeavour to return over again.
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